My company and I are about to launch our new auction website UniversitySurplus.com. The notion of the website is that we provide a place where Universities and other Academic institutions (high schools, school districts, community colleges) can log-in and put up all of their surplus property for auction to the public and to other universities.
Now our main marketing responsibility is put on the shoulders of each university to build their own local marketplace. We provide the university with their own subset domain name (ex. University of Arizona's would be [url removed, login to view]) that acts as their auction homepage. We want the universities to direct their local market to their individual homepage.
What we need:
We plan to provide a Marketing Campaign Kit to each university that will help them promote their own subset homepage to their local market. Universities have good contact with their local communities with email lists(student and community), local newspapers, websites, etc.
We need you to create our Marketing Campaign Kit to be sent to each university. This kit should include:
- (2) Template PRs directed towards and formatted for local newspaper/magazine - announcing the universities new auction site, encouraging the public to come check it out, help the university raise money to in turn help better the community.
- (2) Email template PRs targeted towards the University's local customer contact list, student list, and alumni list - announcing the universities new auction site, encouraging the public to come check it out, provide direct link to the website. (email should be shorter than newspaper PRs)
In total, we need 4 template PRs (2 formatted for newspaper, 2 formatted for email) customized so that all the University has to do is swap out its information in specific sections. We need this done ASAP and winning provider will be chosen accordingly.
The [url removed, login to view] site is not up yet, but to see what the auction site will look at- check out:
[url removed, login to view]
Please make sure you understand exactly what we need before placing your bid. Also, provide us with any ideas you may have and a portfolio with your bid. Successful completion of this project will lead to future work. Thanks.