I need a series of blog posts to jump start a new real estate blog. These posts would be the anchor posts for the blog.
There would be 11 posts needed.
10 would be goegraphical and the final would be the "about me" page.
The 10 areas are all in GA:
East Cobb County
West Cobb County
The following is the guide for writing the about me page and should be followed exactly:
Post #1: About Page
The very first post you should post on your brand new real estate blog is without a doubt, your About page. Remember that old Donnie and Marie Osmond song, I’m A Little Bit Country, I’m A Little Bit Rock and Roll? Well, your About page needs to be of similar proportion- A Little Bit Resume, A Little Bit Personal Interest. Your About Page should be written in a warm and inviting tone that reads easily and is full of information about you, your passion for real estate, your accomplishments in the field and experience with buyers and sellers. Now, the trick is to do all this without sounding arrogant! So, let’s dissect a formula for writing your About Page that will work for you and your business.
The About Page on your blog is NOT the About Page on your website.
Make sure your About Page reads conversationally. This is a place where you can let your hair down and show a reader who you are as a real estate professional and as a person. One of the first rules of social hierarchy and likeability (yes, I am sociologist, so this is actually scientific) is that you show others how you are like them and in turn, they will like you because like-minded and interested people like each other.
Read also: How to write like a human on your real estate blog
Determine who your readers are and how best to approach those readers
Numero uno: every real estate business is different. If you cater to new home buyers, you have need to write differently than if you cater to the luxury or foreclosure markets. So, first, consider for whom you are writing your About Page. If indeed ,you target first time home buyers, be sure to discuss how you can guide them through the process and explain that process in plain English, or if you cater to luxury home buyers, toss in a reference to your favorite golf course or yacht club, to show them… yes, I am like you and I can relate to you and your needs.
Answer the following questions on your About Page
According to ProBlogger, there are four main questions that readers want answered on your About Me page:
• who you are
• your expertise and how it addresses
• their problem or goal
• and how to contact you
&#61692; A Realtors Formula for writing a killer About Page
1. Welcome readers to our blog.
2. Detail expertise by listing your education, credentials and certifications
3. Relate that you are like your readers by including some personal interests, hobbies and/or family information
4. Show strength in numbers by profiling your team
5. Illustrate who you are by providing a headshot or a picture of you with your team
6. Demonstrate that you are respected by listing awards
7. Confirm authority by including your brokerage information and personal logo
8. Provide all available contact information even if you have a dedicated contact page so readers can have all your available information on a single page that they can print out
Examples of Killer About Pages
Ann Cummings: [url removed, login to view]
Ann has the uncanny ability to tell you about how she won “New Hampshire State Realtor of the Year” without the slightest hint of conceit. Her bio reads easily and chronicles her family history as the child of a serviceman that had to pick up and move frequently which shows her commitment to helping families move with the greatest of ease. Because I am familiar with Ann’s New Hampshire and Maine sales territories and am a born and breed New Englander, I can firmly say, her About Page is very well tailored to her market with just enough substance and warmth to interest readers yet concise enough to not turn off the no-nonsense northern sensibility.
Alex and Lenore Wilkas: Alex and Lenore do an amazing job at conveying who they are as not only Realtors but as people. Anyone who reads their About Page immediately understands that not only are these two professionals with a long history in the industry but they are relatable human beings with real interests. I like this About Page because it s not a one dimensional resume of accomplishments but a very relaxed biography that fits in perfectly with their Northern California farm area.
Rick and Ines Garcia: [url removed, login to view]+Us
This power couple details not only their deep connection to the Miami area and experience within the real estate and accounting worlds, but also their commitment to their clients as a team that provides full service support throughout the real estate transaction. Their About Page reads powerfully and I highly recommend using it as a guide when you start yours.
Each area post should be at least 1500 words.
Must be keyword rich (minimum of 5 times used naturally)
Must contain links to outside resources - (schools, gov sites, etc)
Must be written in proper english (no mistakes in tense or plural)
Author Must have samples they have written personally
Do not bid unlerss you will be writing personally, no farming out, or staff writing.
No money will be paid in advance
I will escrow the cost of 1 post until I have recieved 1 completed post.
Author must provide proof of passing copywrite test