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Sales Letter & Website Copywriter

Hello - we are a direct mail marketing firm, looking to establish a relationship with a damn good copywriter. Looking for someone we can work long-term. But before we put you on a live project with clients, please put together marketing materials for our own outbound and inbound marketing effort, see below:

PRODUCT/SERVICE:

=================

I Print N Mail Direct & Digital

Tagline: "Results-Driven Direct Mail Marketing Agency"

IDEAL AUDIENCE:

===============

- Companies that are growing or startup that just got funding and now need to start doing mass marketing

- Not small-time either, ready to spend at least 50,000 pcs on a full-service pilot campaign, and scale up from there. We are looking for long-term relationship

- Need full service expertise, not piecemealed jobs here and there. Downplay "printer and mailer" but put more emphasis on "marketing agency"

- Probably not companies that are too established with direct mail, they may have internal teams already.

- They do products or services with high Client Lifetime Value (LTV) of at least $1,000 or more

- But they have a wide audience, at least 25,000 people or more

- Decision-makers? President, CEO, Marketing exec

WHAT WE WANT TO HIGHLIGHT

===========================

- Direct mail: often overlooked, too old school, but powerful!

- Going digital? How does that work for ya? How about: letting your direct mail drive your marketing, and have Facebook as remarketing tool? We do that. Direct, personal, cost effective, and MEASURABLE. Oh, and fear not, it will not conflict or duplicate what you are already doing digitally.

- Call to Action: Our Challenge to you, run our ROI calculators and see if direct mail is a good fit for you. At bottom of ROI Calculator we will have another call to action to call for "free audit of their past marketing campaigns, and modeling their very own direct mail campaign."

WHAT WE NEED FROM YOU:

==========================

0. Spend 30-mins with us to ask your questions, lay out your approach, get our input. Show us how you communicate, articulate your vision, and ask for clarification so you do not go too far down the wrong path.

1. Long form landing page, a la: [url removed, login to view] Please aso include descriptions of images, charts etc to include, to break up the text monotony. Later, our own graphics dept will provide the said images and charts.

2. Google Adwords headline, text, and Sitelinks extensions.

3. Sales letter.

Skills: Copywriting, Sales

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About the Employer:
( 2 reviews ) San Francisco, United States

Project ID: #14471296

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