Hi; We need ;you to improve our google ad words campaign to achieve more sales conversions. We are currently having a new landing page designed. We need the following implemented to make our google adwords more effective.
These are the points which we have been advised need to be addressed.
Use only SearchNetwork as Display is good for branding purposes and involves lots of cost . If you want to establish or promote your Brand then use both the networks, else use only search network.
All your keywords are in broad match, to hold on your cost a little, you will have to change your keyword targeting to phrase or exact match.
Instead of manual CPC, set your campaign to Auto Bids.
Use Ad Extensions like Locataion Extension and Sitelinks to increase more visibility to your website.
Use more ad copies to try split testing.
If your business serves several areas, you might create a seperate campaign for each location.
You can create an effective campaign structure so that it mirrors your websites's staructure.
You can check your competitors , how they arae working and then prepare your straategy accordingly.
Organize your campaigns by topic
Target the right languages and locations.
Create highly specific ad groups.
As far as relevant keywords are concerned, you will have to structure your campaign again so that it gets maximum ROI.
Please advise what it will cost for you to improve our conversions and whether you suggest any other points.
We would want you to make the changes asap. Please advise how long and cost involved I am posting a minimum $ until I hear from you this is an URGENT project.