Name to incorporate in the logo
the marcus buckingham company
Slogan to incorporate in the logo
Description of the organization and its target audience
The Marcus Buckingham Company creates strengths-based leadership development offerings to help organizations build a winning workforce. Leveraging expertise in strategic consulting, psychometric measurement, cloud-based software and strengths coaching, we delivers tools and training programs that challenge everyone to pinpoint, sharpen and apply their unique competitive edge.
Our slogan (should you decide to try to incorporate it) is:
build a winning workforce
We serve a range of businesses, from small independents all the way up to Fortune 500 Companies. Our main focus within those organizations? The manager. When it's all said and done, it's the manager whom we serve.
We play in the corporate space, but we do not want to be perceived as a typical corporate training organization. We want to play up the fact that our approach is rather distinct.
We no longer want to lead with "TMBC" in our branding. Our company name is The Marcus Buckingham Company, and we want that reflected in our logo more effectively along with a distinct new icon.
We would really like to establish a simple, effective icon that implies and communicates what we do. We'd like this new icon to be able to work with our without the word mark.
To learn more about our philosophy and business case, this video is available for viewing.
[url removed, login to view]
You can also see our existing branding and vibe here at our current website:
Http://[url removed, login to view]