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I run an online–offline chess academy that’s ready to scale, and I need an experienced growth partner who can turn Meta Ads and search campaigns into a consistent stream of qualified enquiries. My single, measurable objective is to generate quality leads that convert into paying enrolments, specifically from parents of children and teenagers. Brand awareness is a nice side effect, but every tactic must point back to lead volume and cost-per-acquisition. The channels are already chosen: Meta’s family of platforms for engaging creative, plus well-targeted search engine ads to capture high-intent traffic. If you also see quick wins in other social placements such as Instagram Reels or YouTube Shorts, I’m open to suggestions, but the core focus stays on those two primary avenues. To make collaboration smooth, please be comfortable with: • Building full-funnel Meta campaigns (objective, audience, creative, pixel events). • Setting up and optimising Google/Search Ads with proper keyword mapping and negative lists. • Crafting copy and visuals that resonate with parents and highlight the cognitive benefits of chess for kids. • Tracking every lead in a CRM or spreadsheet, tagging the source, and reporting weekly on CPL, CTR, ROAS, and conversion rate. I’ll supply past creatives, landing-page access, and any testimonials or student success stories you need. Your proposal should outline the first 90-day plan, expected KPIs, and how you intend to test and scale winning audiences. When those numbers start trending the right way, we’ll talk longer-term retainers and performance bonuses.
Project ID: 40212116
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10 freelancers are bidding on average ₹10,858 INR for this job

Hello, I read your brief carefully, and I like how clearly you’ve defined success: qualified leads that convert into paid enrolments, not vanity awareness. That’s exactly how performance marketing for an academy should be run. I work as a growth partner, not just an ad operator. My focus is building a repeatable lead engine that speaks directly to parents and keeps CPA under control as volume scales. How I’ll approach your chess academy: • Build full-funnel Meta campaigns with clear objectives, parent-focused audiences, strong creatives, and correctly configured pixel events • Set up and optimise Google Search campaigns to capture high-intent parents actively looking for chess classes and cognitive skill development • Craft parent-centric copy and visuals that highlight discipline, focus, academic benefits, and real student outcomes • Test placements like Instagram Reels or YouTube Shorts only if they support lead quality, not distraction • Track every lead in a CRM or structured sheet, tagging sources and reporting weekly on CPL, CTR, conversion rate, and ROAS First 90-day plan: • Month 1: Funnel setup, tracking, audience and creative testing • Month 2: Scale winning audiences, refine messaging, reduce CPL • Month 3: Optimise for consistency and enrolment-focused performance Why this works: • Deep focus on parent psychology and decision-making • Data-led testing and scaling, not guesswork • Clear reporting tied to enrolments, not clicks Ranjeet
₹1,050 INR in 2 days
3.1
3.1

I'll develop a comprehensive 90-day plan to boost Meta Ads and search campaigns, focusing on qualified lead generation for your chess academy, targeting parents of children and teenagers, and tracking key performance indicators such as CPL, CTR, ROAS, and conversion rate, adapting to your budget and scaling winning audiences for long-term growth. Waiting for your response in chat! Best Regards.
₹7,458 INR in 3 days
1.4
1.4

Hi I can help you turn Meta Ads and search campaigns into a steady, predictable source of qualified enrolment leads for your chess academy, with a clear focus on parents of children and teenagers. My approach is performance-first—every campaign, audience, and creative decision is tied directly to lead quality and cost per acquisition, not vanity awareness metrics. I’ll start with a clear 90-day execution plan. In the first phase, I’ll build full-funnel Meta campaigns (cold, warm, retargeting) using parent-focused messaging that highlights the cognitive, academic, and confidence benefits of chess. In parallel, I’ll set up tightly structured Google Search campaigns to capture high-intent queries from parents actively looking for chess classes or enrichment programs. All tracking will be cleanly set up via pixel, events, and lead-source tagging so every enquiry is traceable. From there, I’ll focus on testing and scaling—iterating on audiences, creatives, and copy, refining keywords and negatives, and reallocating budget toward the best-performing segments. You’ll receive clear weekly reports covering leads, CPL, CTR, ROAS, and conversion rates, along with concrete next steps based on data. My goal is simple: consistent, affordable leads that convert into paid enrolments. Once the numbers trend in the right direction, I’m happy to move into a long-term retainer and performance-based structure. Thanks Samrat Banerjee
₹12,468 INR in 30 days
1.0
1.0

I bring a performance-driven approach to Google and Meta Ads, combining strategic planning with hands-on execution. I’ve generated 3×–5× ROAS for multiple brands across ecommerce and lead-generation campaigns. From audience research and copy angles to full conversion build-outs, tracking, and creative testing, I focus on clean data and measurable results, optimizing continuously to improve ROAS, cost per lead, and conversions.
₹35,000 INR in 30 days
0.0
0.0

6+ years of experience in end-to-end Digital Marketing campaign management, helping education and service-based businesses scale through lead-focused Meta and Search campaigns. I will act as your growth partner to generate qualified enquiries that convert into paid chess enrolments, with parents of children and teenagers as the core audience. • Full-funnel Meta Ads strategy (Facebook + Instagram) covering objectives, audience research, creatives, pixel events, and optimisation • Parent-focused targeting using interests, behaviours, location, age filters, and retargeting • Google/Search Ads setup with high-intent keyword mapping, negatives, and bid optimisation to control CPA • Ad copy and visuals designed to resonate with parents, highlighting chess benefits like focus, IQ, confidence, and academic growth • Optional scaling via Instagram Reels and YouTube Shorts where data shows low CPL opportunities 90-day execution plan • Month 1: Funnel setup, creatives testing, audience validation • Month 2: Optimisation, scaling winning audiences, CPL reduction • Month 3: Budget scaling, retargeting depth, lead-to-enrolment improvement I’ve managed education and local lead-gen campaigns using Meta Ads Manager, Google Ads, GA, and CRM tracking with a clear focus on measurable results—not awareness alone. The goal is simple: consistent, affordable leads that turn into enrolments. Once KPIs trend positively, I’m open to long-term retainers and performance-based bonuses.
₹600 INR in 9 days
0.0
0.0

To rank at the top of the bid list, you must position yourself as a Performance Marketer, not a "social media manager." Parents are a specific, high-intent audience—your bid needs to show you know how to trigger their "investment in my child's future" mindset. Subject: Scaling Your Chess Academy | Lead-Gen & ROI-Focused Performance I will turn your chess academy into a lead-generating machine. I don’t focus on "likes"; I focus on Cost-Per-Acquisition (CPA) and Enrolments. By combining Meta’s emotional storytelling (targeting parents) with Google Search’s high-intent traffic, I will build a funnel that scales. My 90-Day Performance Blueprint: Phase 1 (Days 1-30): The Foundation. Audit pixels, set up GTM tracking, and launch "Cognitive Benefit" A/B tests on Meta. I’ll map high-intent keywords (e.g., "chess classes for kids") to ensure zero wasted spend on Google. Phase 2 (Days 31-60): Optimization. Scale winning creatives (Reels/Shorts) and implement aggressive negative keyword lists in Search to drop your CPL (Cost Per Lead). Phase 3 (Days 61-90): Scaling. Transition to a full-funnel approach—retargeting parents who viewed the landing page but didn't sign up, maximizing your ROAS. Tracking: You’ll receive a weekly dashboard tracking CPL, CTR, and Conversion Rate directly linked to your CRM. I’m ready to hit your enrollment targets. Do you have a specific CPL goal in mind for this first month?
₹30,000 INR in 90 days
0.0
0.0

KOTTAYAM, India
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Member since Jun 30, 2020
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