Client: Draft Magazine
Client&acirc;€™s Website: [url removed, login to view]
Project: Newsletter design
Project Summary: Draft [url removed, login to view] is a website that sells a &acirc;€œBeer & Lifestyle&acirc;€ magazine. We are creating a template for a monthly newsletter. The goal of the newsletter is to drive traffic to website and push subscriptions. The newsletter will feature articles and photos from the website and three blogs (Beer Editor, Beer Runner, The Modish Pint).
Target Audience: Grown men (21+) who have an interest in beer, travel, and food. Customers should be enticed to interact and ultimately subscribe to Draft Mag.
Perception/ Tone/ Guidelines: Please stay consistent with the fonts, images and colors on the website.
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Draft Mag is more lifestyle oriented than other beer publications. Better quality content and photography than other beer magazines. More beer centric than other men's lifestyle publications.
&acirc;€œMust-Have&acirc;€ Content: Include calls-to-action and exact text required.
1-800-773-0382 (Include at the top)
Timeline: We would like to have the design back as soon as possible. No later than Thursday, 11/17