Scale Facebook Ads for Skincare

I run a fast-growing, plant-based skin and hair-care brand that relies exclusively on Facebook and Instagram to drive revenue. Sales conversions are my single metric of success, so I’m ready to bring in a Meta Ads specialist who can take the account from “working” to “scaling.” Here’s the landscape you’ll step into: campaigns are live, pixel and event tracking are clean, and we have a bank of short-form product videos you can slice, repurpose, and test. What I need is sharper strategy—smarter audience segmentation, disciplined creative testing, and rigorous optimisation that lifts ROAS while pushing CAC down. Your day-to-day will revolve around: • Building and scaling prospecting and retargeting funnels inside Meta Ads Manager • Iterating creative concepts with my design team so each new variant ships with a clear hypothesis • Reading the numbers—AOV, MER, cohort LTV—and turning those insights into budget reallocations or fresh campaign angles • Delivering concise, actionable performance reports so we both know exactly what’s working and why To gauge fit, please send: 1. A brief portfolio or case studies for D2C beauty / skincare brands 2. Typical ROAS you’ve achieved and how you got there 3. The monthly ad budgets you’ve managed 4. Your current availability and expected ramp-up time If you thrive on data-driven decision-making inside Meta’s ecosystem and have a track record of profitably scaling e-commerce brands, let’s talk.

Project ID: 40475421