AB INFOCOM is an upcoming industry leader in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. AB INFOCOM focuses on building scalable, efficient campaigns that drive results.
What you’ll do:
• Find valuable opportunities for paid customer acquisition using the Facebook platform.
• Build and optimize clients’ entire funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
• Work closely with the Director of Marketing to understand the clients’ overall marketing strategy.
• Report on core metrics of every campaign with the ability to analyse performance and identify areas for improvement.
• Build marketing strategies to acquire customers utilizing landing pages, various online platforms (Shopify, WooCommerce, Wordpress magento), etc.
• Develop client marketing frameworks by creating new ideas, testing and optimizing their marketing activities.
• Monitor and enhance customer/user acquisition and activation performance.
• Conduct, gather and analyse market research to determine social media opportunities and competitiveness.
What you’d need to succeed:
• 5+ years of acquisition experience in the consumer space.
• Extensive knowledge of the digital advertising space.
• Expert knowledge and direct hands-on experience with Facebook ads.
• Expertise in conceiving, testing, and optimizing ad creatives.
• Proven ability to effectively communicate cross functionally with other teams.
• Proven ability to be proactive.
• A passion for growing businesses.