Scope: attire people on a page containing a petition that they can sign and sustain. No business aspects involved.
I have to reach certain categories of professionals that are not my Facebook friends.
Area: UK and USA.
The message to be shared: I have written a bullet point list. Below the list, I want the audience to find two buttons: 1) a link to download some documents; 2) a link to the page that contains the petition.
Pressing one button does not preclude the option to press the other one, later.
Who is the person that shares the bullet point list: I want to remain anonymous.
Number of clicks: I would like the number of clicks on each button to be recorded