Walk me through Facebook Ads Manager A-Z

I have been advertising with Facebook for about two months and have a reasonable working knowledge of how to create and post various types of ads with some success. However, a Facebook marketing consultant just showed me how to create Custom and Lookalike audiences and that made me wonder what else I should be using to increase the effectiveness of my ads.

I own a small, two person medical marketing business and know that I do not need to use all of the functionality of Ads Manager, but I want to make sure I am taking advantage of what I should.

I would also be interested in hearing the Pros & Cons of Facebook vs. Google Ads. When should I be using one over the other? Or should I be using both?

Skills: Facebook Marketing, Social Media Marketing, Internet Marketing, Google Adwords

See more: facebook blueprint, facebook pixel, facebook ads manager tutorial, google ads, facebook ad account, facebook ads guide, how to create a facebook ad 2018, facebook ads manager app

About the Employer:
( 2 reviews ) Hartford, United States

Project ID: #20399403

Awarded to:


Hello, I would love to bid on this project as Facebook Ads is my field of expertise. Working for advertising agencies for the last 9+ years has given me the know-how of growing brands both large and small through vari More

$45 USD / hour
(15 Reviews)

31 freelancers are bidding on average $59/hour for this job


Hi, I am, ★ FACEBOOK / INSTAGRAM Ads CERTIFIED (Blue Print Exam) ★ 1040+ (5★) REVIEWS, 150+ Recommendations ★ Experienced in creating CTW, Lead Ads, Conversion Based Campaigns, Engagement, Call Ads, App Download ad More

$40 USD / hour
(938 Reviews)

Hello, I am a certified facebook ads professional and I have vast knowledge of facebook advertising and marketing. I am working on it for more than 5 years. I can train you facebook ads strategies, tools, profitable ad More

$45 USD / hour
(26 Reviews)

Hello, I believe that your project has many aspects, and a chat would be best suited to address you project needs. I work diligently to provide the best insights for building your individualized customer base, expandi More

$46 USD / hour
(73 Reviews)

Hello, We are able to promote your site via Google Ads and Social Media Marketing. Our company is a Google partner Company and We are Google Ads certified & Shopping certified Expert. [login to view URL] More

$40 USD / hour
(283 Reviews)

Hi, I can handle all your social media , and have an impact on masses through targeted campaigns. I can help you with adword campaigns, facebook marketing and take care of all your design and content as well. We have More

$45 USD / hour
(47 Reviews)

Hello there, We are Cosqai, top digital agency based in Europe, the n1 team on the platform in terms of review ratio. We would love to make a detailed analysis and teach you all of the pros and cons, Lets talk to d More

$49 USD / hour
(56 Reviews)

I will set ads according to your business either on facebook or google adwords, I am expert in both. I am google certified adwords partner and have 5 yrs. experience in FB ads of running lead form, image, video, carous More

$400 USD / hour
(142 Reviews)

I will get this done for you please feel free to chat! Your satisfaction will be our first priority. I analyzed your specifications and I have done similar kind of work in my previous project and based on the analysi More

$40 USD / hour
(104 Reviews)

Hello, Bill here from Bell Modern Marketing. I’d be glad to chat with you about leveraging the more advanced feautures of google and facebook advertising. Please message me at your convenience to discuss your project More

$80 USD / hour
(21 Reviews)

Hi, This is Umesh (Digital Marketer with 6+ Years Experience) and I am the Ex-Employee of one of the famous digital marketing agencies at Bangalore, India. Please share me more details on your requirement so that we c More

$40 USD / hour
(50 Reviews)

Hi, I've 5+ years of exp in Digital marketing. I have expertise in SEO, Facebook Marketing, Google Adwords. I'm Google Adwords Certified partner. I can create and manage Google Adwords and Facebook ads marketing c More

$40 USD / hour
(48 Reviews)

I am highly motivated internet marketing professional offering several years of experience in advertising on a multitude of digital platforms and social media networks. Creativity, the ability to generate new ideas w More

$40 USD / hour
(67 Reviews)

Hi, I'm ★★★FACEBOOK & INSTAGRAM ADS BLUEPRINT EXAM QUALIFIED★★★ | Expertise in Facebook creative ads creation for ecommerce & small medium businesses | Specialized in Post Page Link Ads, Multi-Product Ads (Carousel Ads More

$40 USD / hour
(47 Reviews)

Hi, I have seen and read your job description for the need of a digital marketing expert for facebook ads.I can help you out in your task by brand promotion,targeting teenage,Promote your center in various social medi More

$45 USD / hour
(11 Reviews)

Hi Sir / Madam, Greetings! I hope you are having a good day. My name is Syed Jawad Ul Haq, Co-Founder & CEO at A Cube Media; an integrated marketing and communications agency that focuses on providing integrated digi More

$50 USD / hour
(3 Reviews)

i have been coaching a few people on facebook ads manager lately. I would love to help you. Social Media Marketing Expert My name is Trish and I am a highly motivated internet marketing professional offering over 15 More

$40 USD / hour
(14 Reviews)

Hi, my name is Nickolas, I am experienced SMM, PPC, SEO specialist with over 10 years of experience, currently managing Eurotek Digital Agency locating in USA (NJ). I will be happy to assist you along with my team of d More

$40 USD / hour
(14 Reviews)

Hello, I am an expert in both Facebook and Google Ads and can tell you all about them! Just contact me so we can discuss details!

$50 USD / hour
(2 Reviews)

Hi there I have huge experience with fb ads. Also understand the techniques and methods to attract even more costumers. Familiar with facebook retargeting pixels and lookalike audience tool which i can confirm that is More

$40 USD / hour
(1 Review)

Hello, Hope you are doing well! I will get this done for you,please feel free to chat. Through our extensive experience in managing & strategies PPC campaigns (especially paid marketing campaigns on search & social More

$40 USD / hour
(3 Reviews)