~150-page ebook on cryptocurrency investment for beginners. I have an outline. Target audience is English language speakers in North America with an interest in getting started investing in bitcoin. They might have read recent NYTimes articles about Bitcoin or listened to recent NPR coverage. They may invest in other vehicles already (e.g., IRAs, 529 Plans) but may not be sophisticated investors. They are not cyber security experts. They do not need to understand the underlying technology to any great degree. Very guide-focused.