Google Ads Lead-Gen Specialist Needed

We are a company specializing in Staff Augmentation and Business Process Outsourcing (BPO) services for the insurance, financial, and commercial sectors in the United States. The company operates delivery centers in LATAM and also develop technology solutions focused on contact center automation and system digitalization. We are seeking a digital marketing agency or a specialist with proven B2B demand generation experience to support the promotion of our Staff Augmentation services and manage our digital channels. The ideal agency should be fully bilingual, with all content developed in English and targeted to the U.S. market. Required capabilities include: * Google Ads and performance marketing expertise * Conversion tracking through pixels, events, and funnels * Funnel automation and lead management * Reporting and KPI analysis * Content creation and management * Community management # Scope of Services 1. Newsletter (Beehiiv) * Writing and publishing 2 monthly newsletters * Optimization of subject lines, CTAs, and engagement 2. Funnel & Lead Management * Management of microforms for newsletters and ad campaigns * Initial outreach to generated leads and handoff to Proxima’s sales team * Funnel optimization and reporting 3. Community Management CEO LinkedIn Profile * Writing and publishing 1 weekly post * Managing interactions and conversations Corporate LinkedIn Page * Creation and publishing of brand-aligned content * 4 monthly posts, including newsletter promotion Social Media * Always-on management of Facebook, Instagram, and Twitter/X * 2 monthly posts * Basic moderation and community engagement 4. Google Ads * Execution and optimization of campaigns targeting the U.S. market * Focus on Staff Augmentation and BPO services * Conversion tracking and pixel implementation * Lead funnel integration * Biweekly KPI reporting and recommendations * Monthly ad spend budget: US$1,000 5. SEO * Initial on-site and off-site optimization for 2 pages on the website. * Incremental organic positioning strategy

Project ID: 40441363