PPC improve / optimise Google Adwords account ROI for eCommerce sales over 30 days UK homewares

Please start your bid with the word READ. Auto bids and placeholder bids will just be ignored. The technical side of Adwords, merchant and GMT are already complete. We need AdWords optimisation only.

Budget is £100 and we are looking to work with you and assess and see improvements over a 30 days period. The aim of the projects is to increase sales on our website via AdWords conversions and improve the AdWords accounts ROI.

Based on existing account information and your knowledge we will be expecting strong, clear suggestions and action on how to improve the:

Account campaign structure

Quality score


Ads design

Landing page selection and optimisation (we will make the changes to magento)

and similar

all to see an increase in good value clicks and sales via the website. Simply saying to increase our min bid won't be good enough.

All the technical side of things is set up with GMT and merchant centre, keyword lists, ad extensions. We track website sales and their values as conversions. We have another older AdWords account with a couple of years of data we can also share which has a better ROI.

Our AdWords word account ran from Sep 17 to May 19. We stopped the ads as they were underperforming. Shopping campaigns have been our best performers and then search. We never really made use of display or video. We are open to all suggestions.

We are now mainly focusing on UK ads as they convert better but will consider international ads.

The website is built on Magento 1. Average order value is £35. The goods value/margins are quite low and we have been working on around £0.10 - £0.16 CPC.

We are targeting two product ranges, 400 and 200 products and growing by 20% this month. We can create unique landing pages based on filtering these products on relative keywords.

You can create new Campaigns or use our existing ones.

I will expect monitoring and optimisation of the campaign over 30 days to get the most conversions possible.

We will provide a budget. the budget is modest but can grow if we are confident with your word and results.

Landing page urls provided on request.

Skills: Google Adwords, Internet Marketing, SEO

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About the Employer:
( 20 reviews ) Kidderminster, United Kingdom

Project ID: #20375866

20 freelancers are bidding on average £168 for this job


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