Web Conversion Tracking - Facebook Ads, Analytics, Google Ads
Paid on delivery
I am looking for a skilled professional who can help me with web conversion tracking for my Facebook Ads, Google Ads, and Analytics. My main goal is to improve overall conversion tracking for these platforms. Specifically, I want to track purchases made through my website.
Ideal Skills and Experience:
- Experience in setting up and managing conversion tracking for Facebook Ads, Google Ads, and Analytics
- Proficiency in using the respective platforms' conversion tracking tools
- Knowledge of best practices for optimizing conversion tracking
- Analytical skills to interpret conversion data and make informed decisions for ad optimization.
Google Tag Manager Integration:
- Implement Google Tag Manager for the following websites: [login to view URL], [login to view URL], CSLE, and mauritiusattractions.com.
Facebook Pixel and Conversion API Review and Enhancement:
- Perform a comprehensive review of the existing setups for Facebook Pixel and Conversion API for [login to view URL] and Otayo.com.
- Diagnose and enhance the current configurations to ensure accurate and effective tracking.
Integrate Pixel and Conversion API for the newly added brand, mauritiusattractions.com.
Cross-Domain Tracking Implementation:
- Implement cross-domain tracking within Google Analytics to monitor users across multiple domains for a complete view of their interaction.
Advantage+ Catalog Ads Setup:
- Initiate Advantage+ Catalog Ads setup for [login to view URL] to enhance product advertising and optimization
Facebook - Event Tracking Setup for Websites
- Configure standard events, custom events, and custom conversions for each website—[login to view URL], [login to view URL], CSLE, and mauritiusattractions.com.
Custom Audience Validation:
- Verify and ensure the proper generation and population of custom audiences based on defined criteria and user interactions.
- Enhance the current Google Analytics setup, ensuring alignment with the revised data from tracking setups.
- Update to the latest version of Google Analytics (GA4) for advanced tracking, measurement, and reporting capabilities.
Google Dynamic Remarketing
- Improve on Tracking for Google Dynamic Remarketing + Setup Catalogue Manager
Project ID: #37519841