We want to generate a good "brand name" for Energy based Consumer Products. Key customer values the brand is looking to create are as follows:
1) The brand represents Innovative and Well Designed Products the customer would want to talk aboutshowoff
2) Products under this brand would ensures that the Consumer has to no longer worry about energy availability.
3) Consumer does not have to worry about quality, reliability, ruggedness and service when they buy a product carrying this brand
4) Consumer is sure that by buying a product of this brand he no longer has to worry about the environmental impact of those products. So its like convenience without any negative ecological impact.
Some relevant random keywords are: