To initiate Phase 1 of the program, we will focus on launching an online portal
for personalized glitter kit sales accompanied by a viral campaign throughout the
The campaign will direct consumers to the online store so they can choose there own glitter colours and stencils for purchase.
The second part of phase 1 will have two or three large scale replicas of signs
positioned throughout the city in high traffic locations and at major events.
The campaign will focus on the launch of an online
store for consumers to purchase their own glitter kits.