AUSTRALIAN LIFESAVER TRAINING is a new player in the lifesaving and first aid training market in [url removed, login to view] across various geographic area and many business types . The business contracts its services to other training providers and is also building a direct customer base which will over time become the focus. Past ideas for a logo have been to include perhaps a first aid type cross signifying the medical/ first aid type culture of the business and other are to include things relative to Australia and surf lifesaving , where a large section of the market exists or leads from anyway. I.E blue for water/ ocean , yellow for sand , Red or Green for the first aid cross etc.
I sort of like the idea of breaking away from all that and going with something very new and eye catching and individual yet still able to signify what the core business is about. The logo may or may not incorporate the name but either way need to be easily transferable to stationary and embroidery etc