We are a not for profit Charity that runs independent childbirth education sessions, with the aim of providing women and their partners with the tools and information necessary to achieve a positive birth experience. We aim to bring together woman and community to help people make informed supported choices. Most of our attendees have a very strong preference toward achieving a natural birth with little to no medical intervention. We are re-launching the organisation on a national level within Australia, so are developing a website and social media campaign. We need a logo that is strong yet simple and easily translated into black and white, that can be used in printed documents and resource material, websites, social media and posters, banners and flyers.
The identity needs to be professional and contemporary, and the graphic artist must understand that as this is for a Voluntary organisation, there are a lot of people in the decision making process that all need to have their needs met.
We will need a maximum of initial 8 concepts to select from, then the chosen concept will need to be refined, developed and polished, ie fonts colour selection, sizing, dimensions. Once this has all been finalised we will then require the Logo in 5 different working versions. These finished logo will need to be given to us as working Adobe Illustrator Files with all inclusions and also as a finished high resolution files.
1. High Resolution at 1m x 1m Full Colour
2. Black and White Version.
3. Small Icon for Social Media
4. Landscape Version
5. Portrait Version