Logo design Required
Key Issue (Problem):
We are in need of a logo that can allow us to scale to the setting that is most fitting. i.e. business card, website etc. So must be vector.
We want an image of a frog with focus on its belly. We would like this to be a coloured with a simplistic look and web 2.0 feel
Why a frog? They show their belly to warn predators. But we want it to symbolise to take notice of what we are and can do when we come together
A breath of fresh air in the charity organisation sector
We can change the way we live. One step at a time.
Target Consumer: Who are we talking to?
The majority of those fed up with the way advertising agencies bombarding us with messages.
The negative stories that fill our daily newspapers.
Demographic & Psychographic
Millenials generation age :
Those looking to change the world
Want to participate
Don't pay attention to the hard sale
Desired Behaviour: What we expect.
We want them to feel they are part of a movement. To expect results and see them in updates. This is suppose to be a new look on the Phoenix rising from the fire a new spruce of intuitive living
Must be a frog.
Must focus on the belly
Final edition should have included “BCB” and “Brightly Coloured Belly”
The letters “BCB” must be separated by colour and by the words “Brightly Coloured Belly”
Tone & Manner:
Authorative tone, knowledgeable and possitive outlook on changing the way we live. This must align with a charity organisation feel
Fun, Positive, Uplifting, motivating, engaging , energetic, lively,
17 freelancers are bidding on average £84 for this job
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