We need some postcards designed (preferably in InDesign) to promote our small IT firm. We will be targeting 3 separate demographics for 1st quarter 2010. All specific information will be released when chosen.
I highly believe in the power of 3's in marketing, so...
We will need a total of 9 different postcards designed
Qty 3 designs targeting direct neighbors (within 3 miles of shop)
Qty 3 designs targeting county residents over the age of 35 and have over$100k/yr household income
Qty 3 designs targeting High Net Worth individuals 30-60 years, $250k+ household income or $500k home value
First postcard of each set will be laminated with a printed magnet attached (see [url removed, login to view]) Please design each of these with a 25% new customer discount offer.
The second and third postcards, use your imagination to attract the customer. Perhaps for the high net worth individuals, ask "What will you do with your extra time?" or "Your time is precious" with a picture of a smiling family. In our case, the women usually arrange this type of service about 3:1 over the men.
In addition, we would like some simple referral coupons designed. On the front we were thinking something like "Your friend has invited you to computer heaven". Be creative, because we are not.
On the back of this coupon should be who we are, what we do and how to contact us.
This is a job for the creative. If you can think outside the box and are a great ad designer, we want to work with you!
***Attached: small existing logo and ad idea (not used, but liked)***