This is a logo for a weight lifting product that has humor but needs to be athletic at the same time. I really have no direction in any certain style of logo, i find that i like the simple looks of Nike, Reebok and Under Armor as they look good on sport s attire such as jerseys. I also admire the creativity of logos that have created imagines with the wording itself such as knight trucking and grasshopper. If you imagine the logo, imagine plush TOY animals in a gym with SERIOUS athletes.
4. time worthy
5. looks good at any scale