I have an online bed and mattress business. I source products directly from the factory and sell under their brans " Dreamworld "
My business is called " Chrysalis Bed & Mattress " ( [url removed, login to view] )
I want to expand my product offering to the "bed in a box concept, similar to what Casper does in the USA. I am based in South Africa where the concept is virtually unheard of. I will be importing the product directly from China already in the box, however I need to come up with my own identity, brand name and logo. The product identity needs to be something more than just pretty pictures, it needs to inspire people to be a part of the concept, it needs to be modern and fresh, not the same old same old. The identity also needs to be able to expand into other related products i.e. bedding, pillows. bed bases etc etc all to be packaged in a box.