Concept and design of a lightbox for the purpose of email retargeting.
In the application section of this customer from the banking sector, many visitors bounce off. By displaying a lightbox in the application section, the visitor's email address is to be obtained early on so that the visitor can then be provided with newsletter information when they leave the page. The goal is to direct the visitor back to the page and encourage completion.
The contract includes the conception of the visitor's address, as well as the graphic design of the lightbox for leaving the e-mail address, including all necessary functions for the double opt-in.
Effort: approx. 4 project days
Design formats: Adobe XD, Adobe Photoshop, Figma