Create a brand logo and TV Ident for a fake TV Channel

1. Untouchable TV brand logo

For use in Business Card props and Ident animation.

Sans font. Font used in a way to subtly draw attention to the "touch" element of the brand.

E.g. Capitalised "TV" within lower case "untouchable" (ignore the underscores):




2. Business Cards

Design to include the "untouchable TV" brand logo, and an insignia.

Insignia: Hand-drawn style, a sitting teddy bear encircled by a circular train set.

Teddy bear ref: [login to view URL]

Train set ref: [login to view URL] [Obviously replace the box with the teddy bear, and render the train set in a hand-drawn style]

Layout: Standard business card sizing. Centred insignia sitting above a title safe "untouchable TV" brand logo, all elements centred and action safe. Black embossed print on off-white/eggshell card (think American Psycho: [login to view URL])


3. Ident

A TV Channel ident animation with alpha utilising the "untouchable TV" brand logo from (1) above. 4k 16x9. 25fps.

Ident score: The intro of Last Century Man (as per the attached mp3)

Ident duration: 7s 24f

2 Concepts, but only 1 required:

Concept 1: A bird's eye view of a clean white (box) space full of particles rendered like ball bearings. A bar magnet with the untouchable TV logo embossed upon it (e.g. [login to view URL]) is slowly pushed step-by-step into the frame from the side (this inching movement should match the rhythm of the score). The ball bearing particles are all repelled by the magnet and bounce away and around inside the space. The magnet ends up roughly centred but at a slight angle up to the right. At 6s23f on the first drum hit, the middle of the "o" of untouchable becomes an alpha with 0% opacity and the camera dives down through it so the whole frame becomes 0% opacity by the end of the sequence. This camera move should ramp up speed wise.

Concept 2: A much simpler design, using a variety of different sized rectangular solids zooming-in from left and right and overlaying each other. Then a solid with the "untouchable TV" logo zooms in and lands centred at a slight angle up to the right, there is a momentary beat, then all the other solids scatter to the edges of the frame at a variety of angles. A few of the various solids twitch as if they are looking at each other in fear of the logo. At 6s23f on the first drum hit, the middle of the "o" of untouchable becomes an alpha with 0% opacity and the camera dives down through it so the whole frame becomes 0% opacity by the end of the sequence. This camera move should ramp up speed wise.

Colour palette: similar to concept 1, with white background, and grays/silvers.

Skills: Animation, Graphic Design, Illustration, Illustrator, Logo Design

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About the Employer:
( 1 review ) London, Argentina

Project ID: #18429377

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