We currently pack apples in thermo punnets using thin films cling wraps and put thermo-printed labels of 50mm X 50mm (attached). We then supply the same to super markets and hyper markets in Bangalore/India. Current challenge is our competitors have simply copied this and started supply the same to our clients. As a reason , we want to come up with new design packs which is not only harder to replicate but also creates a brand identity with end customers. For the purpose, we have developed new pack designs with manufacturers of corrugated boxes.
So we have pre - designed KLD (Key Line Drawing) for a Pack of 3 and 4 apples respectively. (Attached- Please ignore the apple shape cut while designing the graphics)
- Carton Style - Self Forming Tray with Xtra Flap (2 type Sapcer Option Model - Common Sizes)
- Specs and Finish- 260 gsm Grey Back Board x 100 gsm Kraft x 100 gsm Brown Liner x E-Flutted x 4C Printing x Aq Varnish
Task- We need to create Graphic Designs fitting for KLD, which is able to describe the Product, provide the information(attached in excel) and create product and corporate identity with it. Company logo is provided in the files.
Pack of 3 is for Apple Fuji- One design has to be made for this . This apple come from China.
Pack of 4 is for Red Delicious - One design has to be made for this. This apple comes from Washington
The objective is that Sales of these pre-packed apples in super market and hyper market should increase substanially with this.
Please note that the design attached will be folded to make a one side open box; 3/4 apples be put from top and then it will be wrapped by thin cling film wraps manually. Post this 50mm X 50mm thermo labels be pasted on it with other informations. (A blank "place holder" for the same in the design would be required)
Please use Apple fuji and Apple Washington image, if required, available on web.