TADE Group full branding to include website redesign, incorporating social media, corporate t-shirts, pens, mugs etc.
For this particular first assignment: (We are on a very limited budget currently)
1. Create a Logo out of the name TADE. One that can be used in both color and B&W. And be used online, in T-shirts, mugs etc.
2. Create a vertical business card template
The company is currently a small business that is a commercial/for-profit entity working as implementers for international development projects in developing countries around the world.
TADE Group LLC, a firm, dedicated to creating dramatic improvements in the performance of organizations and programs to enhance the social and economic wellbeing of people around the world. TADE’s work cuts across sectors and helps to reduce poverty; enhances health and education and the lives of women and children; strengthens civil society; and fosters economic growth through private enterprise development.
Sub Sahara Africa
Middle East and North Africa,
The Caribbean and
Pre&Post Project Research, M&E Support
Project Teams, Coalitions and Public Private Partnerships Development
Other – Including in-Country Logistics Support
Health and Human Services (Global Health Support)
Private Enterprise Development (Economic Development)
Democracy & Governance (Advocacy and Transparency in Governments)
Gender Equity Promotion
Education (Rights for Children and Girls)
This space is typically and fully occupied by NGOs and Non-Profit Organizations. These organizations have business models that do not entice them to be resource efficient, always relying on the next grant or donation year after year and where those inflows
dwindle or seize, the organizations usually fold up, leaving the vulnerable populations they serve in limbo and worst off than before they got there.
TADE is positioning itself as a social enterprise trying to bring the successful discipline of a commercial/for-profit business into that space of international development. Our processes, staffing, structures and implementation are all done with lean modes of operations that any typical commercial/for-profit business entity ascribes to. Operations that yield profits through contracts rather than grants so that TADE’s operations are not reliant on goodwill of donors.
Colors (will accept recommendations): Navy Blue/complementary Bright Orange
Goal: Help to improve the world
Traits: Courageous, bold, honorable, strong, confident, inspirational, successful, efficient, elegant, trustworthy, transparent, forward looking, resourceful, diverse, global, helpful, humanitarian, aid, kind
Marketing Niche: Make a positive mark on the world. Solve problems or enable/inspire others to do so.
Example: Nike, BMW
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