Brand name and it's meaning
Eternal Verity – Eternal: forever
Verity: True to your belief/ Truth
Company vision: Crafting exquisite jewellery, to be looked after for generations, each tailored to the story of our customers, whilst ensuring we are transparent and sustainable in every part of the journey.
What is the product?
The product is high-end jewellery especially engagement rings. The jewellery will be made from white/yellow gold and platinum. The stones used will be diamonds, sapphire, emeralds, and rubies etc. The stones will be sourced through ethical means (Kimberley process)
The target audience is young adults who are looking to get married or buy presents for their partners as required. Also rich older generation too!
Ethica Diamonds, Brilliant Earth and Taylor and Hart
Type of logo
Combination mark logo or letter mark logo