Design a unique Children's Mascot Characters:
[login to view URL] born
Each character should have a different persona with a backstory that would be relatable to the patients at children's Hospital and would cater for a variety of children’s group ages.
Boys and girls from different ages that can be used for
The Character development should give the hospital a personality that truly connects with children and their families in line with the brand value:
1. Comfort me:
As a child, I feel scared and nervous in the hospital, and might experience pain.
The Hospital Character should help me and other children to feel more at ease in this scary environment. It should listen to me and tell me that everything will be fine so my fears will go away.. It also could make it easier for doctors and nurses to be nice to me.”
2. Play with me:
“As a child, I am bored waiting at the hospital, there is nothing to do for me and all the other children.
The Hospital Character should be entertaining and engaging, so time goes by more quickly. Even though the hospital is for sick children, I want to have fun during my stay so I think of the hospital as a ‘cool place’ for me and my family”.
3. Teach me:
“As a child, I don’t know what to expect in the hospital. I have a lot of questions and hear and see things I don’t understand.
The Hospital Character should guide me when I’m in the hospital, and involve me in the process so I feel in control of what is happening to me. I like to learn and discover things I didn’t know before.”
The characters should cater the ages from 0 - 14 y/o
The characters should be international , unique and creative.
The character can be in a form of (Animal / Fantasy character) or (Personalised Avatar Character)
The mission of the character:
Provide children with a parallel, imaginary world when they come to Hospital, blending a healthcare experience into a fun and learning experience
PERSONALITY of the character:
Friendly, happy, caring, smart, funny, cool, creative, talented
EMOTIONS of the character:
Empathic, trusting, joyful
LOOKS/GRAPHICS of the character:
• The Hospital Character family has a unique and recognizable ‘Hospital look’, of which details can be personalized by every child
*the first sketch should be submitted with 24 hours
first sketch with the back story*
I would like this style [login to view URL]