Sports apparel company Mitchell & Ness is doing an event in Tokyo along with NBA2k's video game launch.
The first floor they would like to have 4 gaming stations. Each station will be the following teams playing each other. On the left of each gaming station (which will also need seating in front for players to sit and play) there should be apparel displayed (jersey's, shorts, hats, tshirts) along with iconic imagery of this famous matchup. On the right side should be framed jerseys, or a jersey in a shadow box of an authentic jersey of each of the teams at that location. The idea is to introduce the apparel from the brand that corresponds to the teams being used to play the video game at each station.
See suggested floorplan and inspirational images attached. A DJ should also be placed by the wall in front of the stairs on the first floor. Need a line drawing of the space calling out the locations hand drawn and also some rendered images of each section.
- Lakers (purple & yellow) v Celtics (green & white)
- Bulls (red & white) v Jazz (purple and white)
- Warriors (royal blue & gold) v Cavs (maroon & orange)
- Spurs (black & silver) v Pistons (blue & red)
Apparel can be blanks rendered in the colors above.
For 2nd floor, focus should only be on M&N apparel, highlighting select collaborations & NBA Fashion pieces. Think of a gallery type of space for people to walk through and see these highlighted pieces. Think jersey, pullover hoodie, hats, t-shirts, etc. Included some inspirational ideas and images of some displays as well as ideas for graphics on the walls
The 3rd floor is only for staging / storing food, drinks & product.
Here is a link for visuals of the location: [login to view URL]
Think of this as a launch event of the brand and the video game. Inside the folder "1st floor" the PDF titled first floor and framed jersey inspiration" is a good example of what the presentation should look like with a layout of the space and then images of each section.
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