Display Banner for google ADS

Job Description:

What is our business?

We operate the website m o n e y g o l d (.) D E

We buy the following precious metals such as gold, silver, dental gold, platinum and palladium from private customers.

We cater to precious metal buyers just like a regular jeweler or pawn shop. The difference is that we receive the precious metals from our customers in the mail.

How does this work?

The customer fills out a form on our website and we send the customer an envelope. The customer now puts his jewelry in it and sends it to us with DHL.

We receive the package from the customer and analyze the precious metals.

After our analysis, the customer receives an offer to buy his jewelry by e-mail. If the customer confirms this, we pay out the amount.

If the customer does not accept our offer, we will send the shipment back.

What do we buy:

Any type of gold and silver jewelry (rings, chains, bracelets, pendants, earrings, ...)

Gold bars, silver bars, platinum bars, platinum bars and of course coins


Please review the attachment and adopt the guidelines of Google Best Practices. This is in the attachment.

There you will find examples of good banners, as well as everything about the formats. The first slides are therefore decisive.

Important: We need to deviate from this best practice (no text, little overlay).

The banners alone must show that:

1.) It is a portal for selling gold

2.) Users request a mailer

That means we have to work with text.

how can we do that

An idea: we can put a Call To Action / Button on the banner where we say "Send in your gold now" ; "Sell your gold now" ; "Get a gold rating now."

A second idea: We display the shipping box and add the following text: "In just 4 steps to selling gold" or work again with the banner: "Request a shipping bag now"

What we can also include are the seals that we have won. (Seals and pictures are provided by us).

So (my wishful thinking):

I need 4 sets of banners in the respective formats.

A set consists of five square banners, five banners in landscape format (1.91:1) and five banners in portrait format (4:5) as well as a high-quality logo in 1:1 format and in 4:1 format.

Set 1: Banner depicting gold / old gold which is typically sold to us. At the bottom, the banners have a button that is displayed prominently (but not in bright green / orange etc.) on which a call to action is written, which shows that the users are selling gold. (see example above) As variants in the set we can play with the call to action or with the depiction of gold. The display of the colors should then be based on the CI of our website. Another point and here the graphic designer can make the final decision: Our logo can also be displayed directly on the banner of some banners. It should fit graphically into the picture and not appear overloaded - not a must.

Set 2: Similar to Set 1, but with special pieces of jewellery, rings, chains, etc.

Set 3: Here we put the mailer (idea 2) in the center of the graphics. As a variant, we also work with different buttons and with a textual (or pictorial) representation of the 4 steps in gold selling.

Set 4: Here I would also work in the same way as variant 1, with the difference that we (if possible) focus on the seals. Means gold + seal + smaller button, so that it is still clear that gold is being sold here.

The sets are prioritized should there be a lack of capacity. It is important that with all banners, the above requirements (gold sale + mailing bag) are visible with every graphic. The lyrics will then do the rest.

Skills: Graphic Design, Banner Design, Website Design, Logo Design, PHP

About the Client:
( 30 reviews ) Hamburg, Germany

Project ID: #35922621

83 freelancers are bidding on average €116 for this job


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(49 Reviews)

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