I would like develop a marketing strategy that will help us target the right prospects and promote our eCommerce Website Integration solutions to them. As part of this, I'm envisaging a re-design of our website, creation of online content [i.e. new copy, videos, testimonials, brochures etc.] and a referral programme.
Our target market comprises three groups: 1) vendors and support organisations for accounting and ERP [enterprise resource planning] software, 2) eCommerce website developers, and 3) companies actively selling online. The latter being our actual customers where group 1 and 2 are referral partners.