I am establishing my Consultancy Firm in the area of Go-to-Market strategy, The focus of the consultancy work is to help Fast Moving Consumer Goods (FMCG) companies :
a) Build a new Go-to-Market strategy/model for new market entries
b) Assess their existing Go-to-Market strategy/model and provide recommendations to strengthen the model
We also help the distribution arm of FMCG companies (the sales and distribution companies) to have the right capabilities in all operational areas (Organization, Finance, Logistics, Sales, etc) and become the service provider of choice for target FMCG companies.
We do this via embracing the "Progility" concept. Which is a synthetic word combining both "Proactive" and "Agility". The idea behind the concept is as follows:
We can help companies to be "Proactive". We can also help companies to become "agile" navigate through the emerging challenges as they happen. However, in the current challenging and competitive world, it is not enough for companies to show Agility. They need to be "proactively agile" by forecasting the changes that will impact the future and being ready with plans to address and leverage those changes so that agility becomes much faster and delivering a true and impactful "first mover advantage"
So, what we provide is helping companies to become:
b) Agile, and
c) Progile (the ultimate level of agility).
The company name is already decided to be "Progility"
Domain is [login to view URL]
Tagline is "Spot. Plan. Lead"
The work needed is a corporate identity package that includes:
2. Letter Head
3. PowerPoint Slide Background
4. email signature
5. Business Card
5. Facebook banner