Naming & logo

I made a little brief of the project here below!

Honestly, i don't want to influence anybody in any way but I want to give you a bit of a background about how I specifically looked for a graphic designer from Russia. I am in love with Russian propaganda posters (all of them but i have a particular crash for the Olympics ones from 1980) - I love the design the colors and I think whoever made them at that time they were brilliant

I want to create something completely out of the box, nothing seen before in the F&B industry, something even silly in a way if you might understand what i am saying

easy to remember and with a possibility to scale it, but at the same time, I don't want it to sound corporate from the beginning

the main product is the PIZZA but presented in a different way that a pizzeria, some call them gourmet (or degustation of pizza) but i cannot stand the name, and I am not a fan of pizza as a name either, it sounds really fast food and the tendency instead it's to elevate the product

the main work of this kind of pizza is done on the dough to create different texture and taste

on the other end, there is also the BAR component where the products are the COCKTAILS which is very interesting to me since you don't find the beverage very well curated when you think of a pizzeria

I am not sure how you work as well in terms of creative process. In my previous projects, I always had 2 phases, first was to receive a serious of names and second, selecting one to develop the logo

let me know your thoughts, and if you have any questions please do not hesitate

Thank you again


Assignment: NAME & LOGO

Guidelines: Disruption, nothing seen before in the F&B branding

name needs to sound good in english portugues and spanish

What’s the business about?

Coffee bar @ daylight

Fine Pizza Degustation Restaurant and 50 best cocktail bar @ night

Restaurant info


Coffee of all kind



Leaven products





Pizza Degustation - [login to view URL]

Make pizza a fine but easy dining - [login to view URL]

Different presentation

Product Consistency

Selection of the dough

Whole grain

Gluten free


Crunchy (romana)

Delicate & soft (napoletana)

Food is fast

Great service


Top ingredients

Few and fresh ingredients

Eat at the bar - [login to view URL]


speak to the food

Home-made ingredients

Top presentation

Fast & precise

Kitchen production waste used for cocktails (sustainable)

Sophisticated Glasses

Wine option


Location Design

Classy with style

Modern but fresh



Cosy place during the day

Lovely in the evening

First 2 Locations

IBIZA (for locals - working all year long - not made for the party crowd)


Skills: Branding, Corporate Identity, Graphic Design, Logo Design

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About the Employer:
( 3 reviews ) Breganze, Brazil

Project ID: #16592047

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