A new company focussed on provision of surf and skate clothing, accessories (such as skate boards and surf boards). Target audience is children and youth from ages 7 through to 16, for both boys and girls.
There are 2 variations of the company name which are being finalised at the moment.
1. Skull Surf & Skate - Gear for Groms OR
2. Lantern Surf & Skate - Gear for Groms
We are seeking designs and concepts for both business names.
Key themes for the branding are as follows:
* Boys - Skulls (not frightening! more contemporary illustrations that lend to embroidery and other applications - simple black lines etc)
* Girls - Feminine skulls or a derivative that keeps with overall theme, but is clearly feminine. This may be through colours etc
The company is seeking to grow a brand recognition so the logo needs to be representative of young people, to be edgy and cool, modern design. This also includes the choice of font for both the name and the slogan (Gear for Groms)