Web Designer/UX Specialist Required To Design New Homepage in WordPress

We are a fast growing digital agency specialising in converison-optimised websites that are not only visually appealing but engage users and drive them to take a desired action.

We are looking for another web designer/UX expert to join our team - on an ad-hoc basis to start with, but with the opportunity for ongoing and long-term work.

The first project is to analyse, mockup and implement a new optimised homepage on an existing WordPress website. This homepage currently only has a hero image on it (along with header and footer).

The new homepage needs to highlight why a visitor should engage them instead of a competitor and drive them to key pages/sections in the site.

The features you will need to design, create and implement may include a new hero image (with engaging copy), mission statement, a section highlighting their key benefits and service areas, featured products and testimonials.


- CRO skills - you have proven experience in creating, analysing and optimising websites to improve user flow and boost conversion rate and get people to take a specific action (i.e. purchase, submit an enquiry, etc).

- Web design skills and UX skills - Ability to design intuitive, visually-engaging and user-friendly websites using best practices

- Graphic design skills - Ability to design professional and engaging graphics and images for websites

- WordPress knowledge - Experience working with ready-made themes in WordPress (the homepage needs to utilise elements, functionality and styling from the existing to match the site design.

-Photoshop knowledge (for mockups) - InvisionApp skills would also be great but not required

- Ability to work and provide updates in AEST

- BONUS: Asana and Slack experience - we use Asana and Slack to manage projects, tasks and communicate. You would be required to work with our processes.


- Analyse existing homepage against competitors

- Create a mockup for new homepage that promotes the client’s USPs, key service offerings and products and credibility (using existing functionality and styling available from existing WordPress theme and plugins in site).

- Implement new homepage use (we have developers who can do this if you can’t)

Please post a proposal introducing yourself, explaining your skills and provide examples of websites you have designed and optimised along (examples that show conversion rate improvements will be highly regarded).

Skills: Conversion Rate Optimisation, Graphic Design, User Experience Design, Website Design, WordPress

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About the Employer:
( 21 reviews ) Black Rock, Australia

Project ID: #18854629

28 freelancers are bidding on average $514 for this job


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