The key objective is to make maps that are genuinely user friendly by showing access and connectivity to the project site in new ways that consumers can understand easily. In addition, the maps have to look smart and aesthetically excellent. These maps have not been made before. These are maps that make the best use of technology thereby achieving ease of understanding for the customer and comprehensibility besides rubbing off a smart image to the brand.
We have been able to envisage the following maps for each project:
1. A Google map with:
a. Site location and immediate surroundings (likely in a radius of about 1 km)
b. This map should open in a default mode to show nearby famous landmarks, major roads and transportation hubs
c. There should be tabs, which when clicked on, show access to the site from these nearby landmarks, major roads and transportation hubs (for example: the usual questions the customer asks – how do I get to the Seasons project from Highway? OR How do I get to Seasons from Railway Station? Or this question----- “What is the EXACT location of the site” which can be answered by showing a route from a landmark the customer is familiar with) So, we will define a set of routes from the existing landmarks and give it to you, and the map, through animation when clicked on the specific tab, will showcase each of the routes either by a moving line or some other technique. During the animation, it also gives directions TEXTUALLY like someone who describes a route verbally to someone, but in a crisp way.
2. For OVERALL CONNECTIVITY: a graphic map. This is purely to show distances from the site to various areas (such as for Seasons for Example: distance from project to South Mumbai, project to Sea Link, project to Panvel, etc)..distances which cannot be portrayed properly via google map.
a. Again, this should also have tabs, and when clicked, for example the tab of “distance from south Mumbai”, and a similar animation with text can happen.
b. In this map though, of importance is to show the major infrastructure that is close to the project, so for example, to show the distance from Seasons to South Mumbai, we will also be showing the new Freeway for the same. OR the new SCLR to go to the Western Suburbs.
c. Can be used in a very dynamic way as this map will be designed from scratch and we are not too concerned with accuracy.
3. Let us also embed an actual google map app link for downloading with some words that prompt this action, should the user desire it