We have developed a maturity model for the PR relations industry, which we intend to promote as a piece of thought leadership content. To support our campaign, we require a smartly designed one page brochure or flyer. This will be distributed to clients and prospects.
Our goal is to develop new business leads and build our network with B2B clients in Australia.
The look and feel of the maturity model should be in keeping with our informal brand guidelines. The look and feel of the brand is very fresh, with three basic colours: Red (#A71930), black and white (we use grey too). The only red on the page should be the red of the logo (attached). Our font is Soho Gothic Pro. I should extend the design attributes that are included in the attached credentials documents.
The draft version is on a black background, which is compeltey wrong.
The final version should be provided in high resolution jpg format.
The key thing to convey with the graphic is the progression from Entry Level to PR Leader. In other words, as a PR team acquire skills they move over to the right collumn, which means that they add the next attribute to their skillset, rather than replacing one for another. At the moment, this is illustrated by way of an arrow but it needs to be illustrated within the design of the model itself.
I am looking for a freelancer that is willing to take the time to understand our objectives; work to the brief and turn around in a relatively short timeframe.