A short video where a teenager wakes up refreshed one day and goes to school. He then comes home, and we skip to him going to sleep at 10:00. He is in bed about to go to sleep when he receives a text. He texts until 10:30 and then goes to sleep. The next day he wakes up feeling slightly groggy but gets up and goes to school. He then goes through the day and ends up in bed at 10:15, where he gets another text. He texts until 11 and then goes to sleep, waking up the next day slightly more groggy than the day before. That night he plays video games and loses track of time and goes to sleep at 12:30. The next day he misses his alarm and is late to school. When he arrives he remembers he had a test that day and goes to take it. Basic questions like 2+2 are challenging to him and he puts down 5. Later that day he receives his grade, a big F written in red with a circle around it. He is sad and drives home. On the way home, due to his grogginess, he falls asleep and crashes into a tree, this kills him. Starts on a monday and ends on a friday. Going to be used for a pro sleep campaign.