Ayurvedic Oil Instagram Marketing

My Ayurvedic oil solves several everyday wellness needs, and Instagram is where I want people to discover it first. The website and instagram page is already live but needs consistent, strategy-driven activity that keeps the feed vibrant and builds strong brand awareness. Scope of work • Plan and publish a steady mix of reels, feed posts and stories tailored to brand awareness goals. • Capture or repurpose genuine customer testimonials and reviews so the channel feels user-led rather than ad-heavy. • Produce short, engaging video ads, set them up in Ads Manager, continually optimise audiences and placements, and report on reach, CPM and engagement. • Encourage and curate user-generated content around before/after results, unboxings or daily-use clips to amplify social proof. • Track growth and performance weekly; share a concise report each month highlighting what worked and next steps. Acceptance criteria 1. Minimum four high-quality reels, eight static posts and ten story sets published per month. 2. At least one new testimonial or review featured weekly (UGC or in-house). 3. Video ad campaigns launched with clear brand-awareness objectives and basic A/B testing on hooks or thumbnails. 4. Monthly report delivered as PDF or Google Sheets with metrics and actionable insights. All assets must stay on-brand, respect Instagram’s ad policies and be supplied in editable formats (Premiere Pro/CapCut files for video; PSD or Canva for graphics). Access to the account and existing creative library will be provided on award so the work can start right away.

Project ID: 40472619