I currently have a website in full production development mode. I expect the features and functionality of the site to be relevant to almost every person possible. This potentially could be a site of significant traffic, use, etc.
Before getting too excited about the site itself, there is one particular downside. In order to make the website successful, I need valuable traffic. No, I don't need spambots or linking bulk facebook friends that aren't going to provide value and will be used as spam.
What I am looking for is someone to develop, document and set forth a go-to-market plan to get this website moving from the get-go. It is dependent upon a user base of users. Let's say for instance, ebay was brand new and nobody heard of it. Well, since there are no users, there are no auctions. Without auctions, users aren't going to revisit the site. I am stuck in that dilemma right now and need to have an instant hit and make people want to come back to the site. I need them contributing to the site in order to make it successful.
Unfortunately, marketing today is done in mass bulk spam - so people are very de-sensitized to it. I need someone that knows how to start from the ground running and get the build-up of traffic.
Please provide in your PM response how you have accomplished this for other customers, websites, etc. I want a detailed plan that a 10-year old could understand with execution of activities in order.
Thanks ahead of time.
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Profile: MBA from reputable business school, with a professinal experience in research, busniess analysis and planning. I guarantee attention to detail and quality work submission within deadlines. Please see PMB