Online Portal Marketing Strategy

Hello, I would like post a request about writing the marketing strategy of Internet Portal with funcionalities companies catalogue (like [url removed, login to view]), advices (like [url removed, login to view]; [url removed, login to view]); "leads" buying (like [url removed, login to view]). More details later.

Main elements of strategy:

1. Business Overview

2. Market overview

2.1. Customer Information

2.2. User / Consumer Information

2.3. Market Information

2.3.1. Marklet characteristics (Poerter's 5 forces?)

2.3.2. Competition

2.4. Industry Information

2.5. Product/Service Information

3. Objectives

4. Strategy

4.1. Product

4.2. Pricing & sales

4.2.1. Present sales

4.2.2. Sales potential & target group (P&L element)

4.2.3. Cost side (P&L element)

4.3. Distribution

4.4. Promotion

4.5. Processes

4.6. People

5. Operational Plan

5.1. Sales promotion

5.2. Advertising

5.3. Public relations

5.4. Direct Marketing

5.5. Online Marketing

6. Budgets / P&L

7. Action Plan

8. Quick wins

9. Supporting Documentation


Skills: Advertising, Internet Marketing, Marketing, Report Writing, Research

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About the Employer:
( 0 reviews ) Poland

Project ID: #1244876

4 freelancers are bidding on average $188 for this job


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