My company has been in business for 11 years. Our customers are non profits and government and some private pay groups that manage funds on behalf of wards or people that cannot help themselves. They accept social security payments acting as representative payee, or legal custodian if the benefit is a payment form the Veterans Administration. Groups or social service agencies may also act as a court appointed guardian. Our clients stretch from Alaska to Florida to California to New York City. Our site is [Posting of links with direct contact details is strictly prohibited and will get your account [url removed, login to view] admin]
I would want the winning bidder to provide qualified leads for follow up by our internal sales team. The qualified lead would be some entity that needs a software system ( in the market) that is engaged in the above described industry. I would be willing to consider a campaign that pushes potential customers to our site.