Internet marketing strategy and plan

We are a small business (primarily online) based in Australia that have just launched our first product line - Vibrant, organic clothing for babies and toddlers. I need help in developing/writing the internet marketing strategy. Note that this short project is only to develop the strategy - Implementing the strategy is out-of-scope.

You will have successfully developed/delivered the internet marketing strategy if the strategy will drive:

1. More people from our target market visiting the web site and staying on the web site for longer (assuming this leads to increased sales)

2. Greater interest from other online sites that want to sell our products

3. Increased attention from magazines/media (incl social media) influencing our target market, that want to profile our business/products

The things we have thought of so far (this is NOT an exhaustive list - I expect you to be able to articulate these items far better and much more completely):

(a) SEM incl SEO - Leading to higher ranking results on search engines

(b) Building a presence via social media incl FB and Twitter (eg: FB likes, etc)

(c) Search engine friendly URLs, web site redesign etc

(d) Back-links, directory listings, etc, etc

The main deliverables for this short project will be strategy related documents. I expect the document(s) to be no more than 10-20 pages in total. The strategy must be tailored to our small business (will provide more information on the business to the successful candidate).

The detail in the strategy document(s) must provide a break-down of activities that need to be completed in a 30, 60, 90, 180 and 365 day time-frame.

Our total investment spend on implementing this strategy must be between $500 and $1000. We will probably use sites like [url removed, login to view] to advertise this work. So, if what you articulate in the strategy documents cannot be achieved on our budget and in the time frame, then you will NOT be paid for this project.

Skills: Advertising, Google Adwords, Internet Marketing, Link Building, SEO

See more: writing strategy, writing out a business plan, writing in internet, writing a business plan for a small business, work freelancer on internet, what other freelancer sites, want to marketing items, total freelancer market, the internet writing, successful business plan, strategy for a freelancer, social work in australia, social media marketing project freelancer, social media marketing list, social media freelancer australia, social marketing strategy, social marketing freelancer, small writing on the internet, small investment online business, small business on internet, sites freelancer australia, site internet freelancer, seo sem freelancer, seo i sem freelancer, seo freelancer australia

About the Employer:
( 1 review ) Sydney, Australia

Project ID: #2530726

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