Optimize content of one landing page (KPI: CTR to the shop)

Hello everybody,

The scope of this project is about the optimization of the content of one landing page (approx. 1000 words) in terms of the key performance indicator click-through-rate (CTR). For the time being, the CTR of the current month (to the shop) is around 11% (source: adwords keyword search only). This is quite less, since another similar landing page of us (actually, the only difference is the content) has 25%. Therefore, the optimization of the content as stand-alone measure is a clear identified improvement potential and this project is about nothing else except the optimization of this content.

Please be aware about this when you place your proposal. We only reply to customized proposals that meet exactly above described needs - not more, not less. Thank you for understanding.

Note: In the frame of this project, it's allowed to adapt partly to the thread and the information of the more successful page, but then the content has to be modified in order to be recognized by Google & Co. as unique content.

Skill Matrix:

Your mandatory Skills (w/o this skills you are not able to win the project at all):

- Profound and proven experience in Sales Promotion, especially Internet Marketing

- Experience in SEO

- Nativer Speaker in English

Your recommended Skills:

- Experience in Article Writing

- Experience in the field Dating Advice for Men

Thank you for your proposals.



Skills: Advertising, Internet Marketing, SEO

See more: landing page kpi, writing to win, writing project proposals, w.o.w. internet, the n and o, the content of writing, project proposal writing skills, project proposals writing, note page, landing page internet marketing, keyword matrix, content writing scope, content writing for improvement, content of the writing, article writing co, advice for men, kpi ctr, understanding google adwords, writing of the internet, scope of content writing, seo landing page, one click, modified shop, landing page writing , google landing page

About the Employer:
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Project ID: #1136340

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