Accadmic Project

Select a product or service that you would like to introduce to the marketplace. It may be

a product or service from an existing company or a new concept.

· Prepare a 1750-2100 word Marketing Plan for your selected product/service. Include the

following elements:

· A brief description of the product/service being offered.

· An analysis of the market in which the product/service will be offered.

i. Size and demographics of the markets

ii. Potential competitors (if any)

· An analysis of the marketing strategies that will be used for the introduction of the


i. Pricing

ii. Promotion

iii. Distribution

iv. Sales support

· Your paper should be formatted to meet APA guidelines.

· Post your final Marketing Plan as an attachment.

Skills: Bulk Marketing, Internet Marketing

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