create inbound marketing strategy

Develop, build or create an inbound marketing plan/structure

A. Define Content Marketing Needs based on each journey for the buyer persona

1. Channels

1. Blog

2. Social Media

3. Newsletters / Email Marketing

4. Industry Forums and communities

2. Premium Content

3. External content

1. 3rd parties on our pages

2. Our content on others’ pages

4. Paid Advertising

5. SEO

B. Develop Lead generation strategy

1. Identify Marketing triggers

2. Design lead nurturing process.

3. Develop specific content strategy per persona journey

C. Create a conversion focused blogging strategy.

D. Implement & Align infrastructure & business processes.

1. Marketing Automation

2. CRM

3. CMS

E. Set Inbound Marketing Goals

1. Leads

2. MQLs

3. SQLs

4. Sales Revenue

F. Review & adjust buyer personas & customer journeys.

Skills: Facebook Marketing, Internet Marketing, Link Building, Marketing, SEO

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About the Employer:
( 51 reviews ) Accra, Ghana

Project ID: #19880564

8 freelancers are bidding on average $32 for this job


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Did exactly same works in Amazon as Amazon China marketing director. Also had 20+ years experience in marketing.

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