We need guidance on setting up our digital marketing initiatives for success and assistance in the development of a roadmap that can then be handed off to internal marketing.
+An SEO strategy and working plan to optimize a website
+ Review Google Analytics to ensure it is setup correctly and all SEO/SEM metrics relevant to our company are being tracked
+ Review Google Adwords to ensure account structure, conversions and integrations are set up correctly and aligned with our budget/strategy
+Provide guidance on best usage of reporting functions for both Analytics and Adwords
+Provide guidance with the development of AdWords ad copy and display ads
+Review AdWords and Analytics integrations with other internal marketing technology for correctness
This would be a one-time project with the goal being to lay the foundation for success and then hand off to internal team to carry on successfully.
Hours required to complete project is approximately 20-25 hrs (2-3 days at 8hrs) or less