I am creating a vegan accessories and beauty products online shop, it is still under construction. Once it is launched, I would like to increase it's visibility, and would need help for that. Can anyone guide me briefly on what steps should I take? I heard about key words, but how should I choose them and what else is needed to know before i launch? I would like to receive a list of important brainstormed points in my case with a brief explanation/ description (possibly those will be my future projects in freelancer).