In Progress

Internet Marketing to US Early Childhood Education Market

We seek a strong marketer to help us launch and support a new product to the US early childhood education market.

*** We strongly prefer experience marketing to teachers of young children and/or moms in the US,*** but are open to others who can show successful performance in adjacent or related markets. We have access to and accounts active in a number of software platforms, including Infusionsoft, Adwords, Facebook, etc...

We are a small, family owned business that helps young children to grow and learn language. If you happen to be aligned with that mission, that would be great, too!

Job Description:

Your responsibilities may include some or all of the following (yes, this is a long list...

we are open to someone who can cover all of these activities, and/or who can coordinate and supervise other resources to achieve super results.)

*** Website and outbound marketing campaigns

- Review and analyze company website for areas that need to be detailed or improved

- Collaborate with team members to improve site performance, develop primary keywords and target ad audiences

- Manage drip marketing campaigns to nurture interested parties and convert to customers

*** Keyword targeting and inbound marketing management

- Provide and organize SEO and SEM campaign reports

- Create/update SEO content for company website to increase traffic

- Improve search engine marketing process

- Continually monitor organic search rankings to increase traffic and leads

- Optimize keywords portfolio through testing with ad copy and landing pages

- Keyword analysis for pay per click (PPC) campaigns and organic search results

*** Web and Social Media Advertising

- Collaborate to create multiple campaigns and manage traffic, customer acquisition and conversion through the channel

- Perform account management of pay-per-click (PPC) accounts on Google AdWords, Yahoo/Bing as well as Facebook and Youtube

- Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives

- Monitor campaign results and create reports detailing campaign performance

Your qualifications:

- Good analytical and problem solving skills

- Strong communication and organizational skills

- Demonstrated results and expertise in the required areas of functioning

Skills: Email Marketing, Facebook Marketing, Google Adwords, Internet Marketing, Social Media Marketing

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About the Employer:
( 0 reviews ) Acton, United States

Project ID: #11053810

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